About Andrew Jaster

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Entries by Andrew Jaster

Why You Should Prefer Internet Marketing Over Offline Marketing

In today’s wired world, it is almost natural for businesses to market their products and services online. After all, a lot of people nowadays spend considerable time online not just to get information but also to purchase products and services they need and want. Having said that however, one wonders: So does this mean I […]

What is Search Engine Marketing / SEM?

We get this question from many of our clients and the overall answer is quite simple. Search Engine Marketing is a form of Internet Advertising which promotes websites by increasing their visibility in search engines. Now that we have covered the short answer things can get a little more confusing because many in the industry […]

Time for Beautiful Outdoor Photos

Between May and July is the best time of year to take your outdoor photographs in Canada and particularly on the West Coast. Quite often we have vivid blue sky with white puffy clouds this time of the year. Add to this the beautiful green leaves, blossoming flowers and lush green lawns and you have […]

Internet Marketing on a Tight Budget: The Lowdown

In a wired world where every online business is fighting for attention from customers, it has become more difficult to get noticed by your target market. Aside from the usual distractions online and in social media, you are also competing with bigger companies that have spent a lot of money in their marketing and advertising […]

How to Use Twitter for Sales and Marketing

Without a doubt, people who are into Internet marketing are using Twitter for sales and marketing. There is no reason for you not to tap the power of Twitter to promote your produces and services. Information resource Use Twitter to post information about your products and services. If you are actively posting on Twitter you […]

Getting a virtual “foot in the door” – Ekonovac

With new media exploding all around us, it’s easy to get caught up in the fad of the day, and to totally forget about marketing basics. Back in the day, if you wanted to sell home appliances, you targeted women who worked in the home. If you could get your “foot in the door” to […]

Free Software – Top Picks

Most of us have downloaded free software only to be let down, wasting time and energy trying to figure out the software and decide if it was worth the time and energy to download it. I have found some really great software that is as good as, if not better than the industry standard. Here […]

E2D produces award-winning results!

On June 25th, Fraser Health won the Award of Merit – Top Innovation at the Excellence in BC Health Care Awards for their new surgery web pages and the Soonest Surgery Tool. Why am I so excited? Because we built the tool! And because it is a shining example of our E2D development model at […]

How to Boost Your Company’s Klout Score

Klout score is the new buzzword in the Internet, and especially for social media, today. An online and mobile application that measures an entity’s magnitude of influence in social media networks, it is a figure that can range from 1 to 100 summarizing for you and all your stakeholders the sway that you reach and […]

Advertising in a Multichannel World – The Website Advantage

Ten years ago if you sat down in a coffee shop you’d see a few people sipping their cappuccinos while reading a newspaper. Now most of those people are tapping and poking a smartphone or tablet computer. If there is one thing we can count on in this world, its change, and advertising must change […]

A Few Tips to Help Leverage Your Business with the Top Social Networks

How can a business leverage social networking effectively? In order to maximize your presence on the social Web you must take advantage of social networks in all stages of the purchase funnel, from awareness to learning to buying to loyalty. It is short-sighted to focus only on advertising in social networks without a firm understanding […]

Domain Names – What You Need to Know

Over the years, many customers have contacted us regarding problems with their domain name or names. While these problems range in difficulty and solutions, we encourage all of our customers to think about their domain names at the time of registration. The following is a discussion of common problems with domain names and the solutions […]