About Andrew Jaster

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Entries by Andrew Jaster

5 virtual services to make your real life better

Last month we talked about a few scary Internet issues, so now let’s look at some awesome benefits. From time savers to no excuse fitness programs, here are five ways you can use the web to your advantage. Buy Groceries Save On Foods and many other grocers are now making it a lot easier and […]

3 things that should scare you that you might not know about

With Halloween just around the corner, we thought it was timely to share a few of the scariest things we’ve heard about in the past few months. BOO! Beware of Business Directory and Review Sites There are very valid reasons for wanting your business to have a high profile online – showing up in lots […]

3 Things Every Entrepreneur Should Learn More About

Ah, September… the morning air is refreshingly crisp; you’re wondering how long you can wait before putting the winter tires on the car; and the kids are heading back to school. That got us thinking – what do our clients, most of whom are business owners, need to learn more about? Here’s our top three […]

3 Reasons Why Small Canadian Businesses Need A Good Website

#1 – Big companies are stealing your business Almost all, 91%, of large Canadian companies have a website, and of all companies in Canada who have the ability to sell online, almost 25% of their sales are made via the web. Yet more than half of all Canadian companies don’t even have a website, let […]

We won! We won!

We’ve just been notified that we’ve won Gold at the 2015 Summit Creative Awards for the category of Educational Institution Website! The winning website was developed for Kosmetae Academy (kosmetae.com) and was one of 5,000 submissions from 23 countries. We always strive for excellence and awards like this provide an international benchmark. Receiving an award […]

Free Tools to Help You Work More Efficiently

Summer’s coming and we all need a vacation! Save a few bucks for the holidays and get those projects wrapped up faster with these great tools, available free on the web. Apache Open Office Open Office offers a suite of office software including word processing, spreadsheets, and presentations that you can download for free. It […]

Is your website out of style?

You may not pay much attention to the latest fashion trends, but as the core of your online marketing strategy, the look of your website needs to show potential customers that you are up to date with the latest and greatest. So, let’s take a look at what’s “in” for 2015. LARGE BACKGROUND IMAGES Great […]

Spring Cleaning Your Internet Presence

The World Wide Web traps everything that hits it, and you aren’t the only one publishing information about your company. There are directory sites that collect and compile information, customer review sites open to public commenting, social media sites and search engines that create pages in organization names, and many more ways for others to […]

10 Simple Tips for Refreshing Your Brand

Is it time to update your look? Marketing and innovation play a critical role in sharpening your competitive edge. Businesses that stay the same and never change get left in the dust. Updating your brand is a natural part of moving forward. Here are a few helpful tips for captivating attention and increasing sales. 1. […]

6 Ways to add Some Sizzle to Your Summer!

IT’S TIME TO ADD SOME SIZZLE TO YOUR SUMMER! It may not be beach weather yet, but it is definitely time to start planning your summer marketing program. Whether the warmer months are usually peaks or pits in business volume, you need to take advantage of the lighter hearted, spend-friendly mood that comes with the […]

Show Them Some Love!

Show them some love! Valentine’s Day is a great reminder to think about ways you can show your customers how much you value them. A little appreciation goes a long way in building solid, long term relationships which means repeat business and word of mouth referrals. Here are a few ideas to get you started. […]

2015 Rules of Engagement: Get Real, Get Personal, Get Mobile

The tech wizards and marketing gurus have made their predictions for 2015. Here’s our summary of how to find new customers and keep the existing ones coming back over the coming year. GET REAL We’ve said this ourselves before, but the pundits have put a fine point on it now; customers want to know who […]

Business PR in the Time of Social

It is standard for all companies and businesses to create press releases as part of their information and marketing campaigns. With the advent of social networking sites and the type of marketing specifically targeted to social media users, it is important for businesses to know how to adapt their press releases to this new technology. […]

Your Ultimate Guide to Internet Marketing Challenges

Whether offline or online, marketers like you face a variety of challenges. In the online world, many marketers worry of not getting enough reach or traffic to their sites, or not being able to profit from their target market. What are some of the top Internet marketing challenges, and what are ways how to solve […]

Is Search Engine Optimization (SEO) Spam?

The simple answer to this question is NO; search engine optimization is not spam. Here is a great video from Matt Cutts talking about search engine optimization and how it can be helpful for search engines and website owners. The long answer is that if done improperly search engine optimization can become spam. There are […]

Why Internet Marketing is Good for Your Business

When you ask this question more than 10 years ago: “Does your company have a website?” you would not be surprised when you meet a few people saying they don’t have a website for their companies. Some would even ask: “Why would I even need a website? My company is doing well in its sales, […]

Ways to Make Your Brand Memorable on Social Media

Nowadays, when you want to promote your website, you cannot ignore the power of social media. Millions of people worldwide are into social media, such as Facebook, Twitter, and Google+. You can therefore tap the potential customers in social media to be aware of your products and services and might be interested in purchasing them. […]

Three Reasons Why I Signed My Business Up for Facebook, Twitter

I believe that we are currently experiencing the most social the world has ever seen, with hordes of social networking sites proliferating in the Internet, with new ones being introduced everyday. Despite this smorgasbord of social networking platforms for my online marketing needs, I have decided to focus the bulk of my efforts on two […]

The Wonderful World of SEO

One of the best ways to promote your products and services online is using search engine optimization (SEO). After you have finished creating your website, including the design and content, make sure that you devise and implement a good SEO strategy in order for your website to appear high on search results in Google and […]

The Cheat Guide to Internet Marketing

So you want to Internet marketing, but you don’t know where to start? Internet marketing may be hard to understand for a number of people, but you should not be among them. Here’s a cheat guide for all those who are grappling with Internet marketing. Do social media marketing There is a wide array of […]

Nine Quick SEO Tips Even Your Mother Would Love

So you are thinking of devising and implementing a sound search engine optimization (SEO) strategy for your website. Here are some very nine helpful tips to get you started. Many of these tips are so easy, that even a non-techie person like your mother would love. The rule “content is king” applies in online. Make […]

My Three Best Partners for Online Marketing

A few years ago, a friend convinced me that it is time to scale back on traditional marketing tools like flyers, billboards, or television ads and to start exploring the possibilities of using the Internet. With much trepidation but also a bit of excitement, I slowly incorporated online for my business marketing mix, and I […]

My Four Favorite Facebook Marketing Techniques

There’s no doubt about it, Facebook is a tour de force in online marketing. Just ask the investors who bought shares when the social networking company made its first public offer, or the host of small retailers who made Facebook their primary home. Here, I’m sharing my four favorite Facebook marketing techniques and how you […]

My Favourite Internet Marketing Tips

Are you looking for some marketing tips for your online business? Although there are hundreds of tips available, here are a few which might prove to be very helpful to online business owners like you that have a website. What does your website contain? After all, as they say content is king. Is your website […]

Klout Score: What Does it Mean for a Company?

Klout. When I first saw that term, I thought someone must have been careless with editing. Klout. Klout. Klout score. I ended up seeing and hearing the term everywhere—always with a K, never a C, that I thought something must be up. And what a something it is. In today’s world, Klout has become such […]

Internet Marketing Risks and Riches for Businesses

Many people say the effects of the Internet in the 21st century are comparable to those of the technological revolution at the end of the 19th century. Indeed, the Internet has been such a huge influence in transforming the habits of human beings, and the way we communicate to others. I have found that the […]

How to Manage Social Media for Your Business

Social networking is one of the most cost-efficient marketing and public relations tool in the Internet today. I strongly recommend getting your business into these social networking networks so it can be a part of a network not just of possible customers but also potential suppliers, partners, or financiers. Engaging in social media, however, can […]

How to Create E-newsletters

Online marketing takes many shapes and forms but e-newsletters are one of its most effective tools. Creating one, though, can be challenging especially for inexperienced managers because making a newsletter is both an art and an inexact science. If you are in need of a little guidance in this endeavor, I have prepared a step-by-step […]

Harnessing the Benefits of E-newsletters

One of the most enduring online marketing tools is the e-newsletter. When I first started using these e-newsletters for my own company, I was amazed at how many people I can reach by just sending out a simple email. My techniques back then were still very simple—I only upload and send a digital file of […]

Your Logo = $$$

In a blind taste test between Coca-Cola and Pepsi the results are almost always a 50/50 split; however, Coca-Cola has 43% of the market and Pepsi has 30%. Why? It would seem that Coca-Cola’s marketing is far superior. Many factors could be argued but I’m going to focus on one, the logo. The Coca-Cola logo […]