About mike

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Entries by mike

It’s time for your online spring clean-up!

It’s officially spring and thank goodness. We can finally put away the heavy coats and fuzzy blankets and enjoy the outdoors. But before you pull out the camping gear, make some time to do your online spring cleaning. It may not be something you look forward to, but it’s important and could save you from […]

Three of the best times to use search engine marketing

Search engines like Google offer advertising on their results pages, allowing you to jump to the top spot. There is a fee for this, but you only pay that fee when someone clicks on the ad and is redirected to your website or to a specific landing page created as a follow up to the […]

Customers who demand more

As I was researching the last article on consumer trends for 2019, I sensed another theme that no one stated outright, but seemed to be in the middle (or maybe the muddle) of all the forecasts: there is an emerging group of mindful and deliberate consumers, who are demanding more from businesses than their typical […]

Why we like our clients involved in SEO

While there is lots of technical work that goes into search engine optimization, the content of a website is equally important. The more you know about your customers, the better able we are to produce content that search engines will match with your customers’ searches. It starts with key words, and your front line staff […]

Is the only street in Scamville the “Hard Way?” Part 3

In the last two articles, we looked at seven seemingly innocuous situations and what was really happening. Now, we’re going to look at how scammers are still profiting from our basic trust in others, and what we can do about it. First though, don’t feel bad if you’ve been the victim of a scam. I […]

Is the only street in Scamville the “Hard Way?” Part 2

Oh, those scammers! Just when we think we’re on to them, they come up with an even more sophisticated ruse. In the last article, we listed seven situations that would seem pretty normal. (Review them here if you missed it.) Now, we’re going to reveal what actually could have happened. What went wrong: The email […]

The balancing act that will be 2019

There are a lot of predictions about what customers want from us over the next 12 months. What’s interesting this year is that there’s not a lot that’s truly new, and nothing is really “out.” Instead, it seems that what consumers want is a re-balancing of what already exists in terms of how we interact […]

Marketing Series Part 3 – Brand Management

The brand of your company has the same meaning to consumers that your character or personality has to your family and friends. Your logo is like your face. When someone sees your face, they recognize who you are, and they expect you to behave in the way that you always have before. Odd or uncharacteristic […]